Marketing Assistant

Venezuela
Permanente
Tiempo parcial

Hace 23 días
Postúlese fácilmente

The Marketing Assistant will be responsible for executing marketing strategy across social media, email marketing, lead generation, and CRM management. You will set up and manage automated systems to generate, track, and nurture leads from multiple sources (social media, email marketing, inbound campaigns), ensuring a structured and organized marketing funnel inside Zoho CRM and Marketing Automation.Your role is both strategic and tactical—you will implement campaigns, optimize workflows, and continuously improve marketing efficiency.Key Responsibilities
1. Social Media Management (LinkedIn, Instagram, Facebook)

Primary Focus: LinkedIn – Grow the company presence through engagement, content creation, and targeted outreach.
Secondary Focus: Instagram & Facebook – Maintain and optimize content strategies

for broader brand visibility.Tactical Execution:

Create graphics and post content using Zoho Social.
Schedule and publish 3–4 posts per week across all platforms, including 1 reel

per week. * Engage with targeted accounts by commenting, liking, and sendingconnection requests. * Monitor and analyze post performance, adjusting strategies for betterengagement.2. Lead Generation & CRM Management (Zoho CRM & LinkedIn Sales Navigator)A. Web Scraping & Lead Sourcing:

Research and collect high-potential leads across Canada & the USA.
Maintain a structured database of leads, ensuring they are properly

categorized in Zoho CRM.B. Zoho CRM Management:

Ensure all leads are organized, segmented, and tracked in the CRM.
Connect Zoho CRM with LinkedIn Sales Navigator to track outreach activity.
Automate lead scoring and prioritize follow-ups based on engagement levels.
Remove duplicates, update missing contact details, and ensure data integrity.

C. LinkedIn Outreach (Sales Navigator):

Send personalized connection requests to targeted leads weekly.
Track outreach and responses, ensuring follow-ups are executed properly.
Sync LinkedIn activity with Zoho CRM for lead tracking and reporting.

3. Email Marketing & Automation (Zoho Marketing Automation)
A. Email Campaign Execution:

Manage and segment CRM contacts for targeted email campaigns.
Set up and test drip sequences, ensuring proper formatting and functionality.
Analyze open rates, CTRs, and conversions, optimizing for better engagement.
Ensure compliance with anti-spam regulations and best practices.

B. CRM Segmentation & Campaign Personalization:

Create dynamic lead segments based on behavior and engagement.
Build separate nurture sequences for cold leads, warm prospects, and past

clients. * Automate follow-ups based on lead interaction and CRM scoring.4. Performance Tracking & Marketing Optimization

Monitor Zoho dashboards to track marketing performance.
Prepare monthly reports on lead generation, email campaigns, and social media

growth. * Identify efficiency improvements in Zoho CRM (e.g., workflow automations, customdashboards, AI-based scoring). * Work with leadership to refine and improve marketing funnels based on performancedata.5. Additional Marketing Tasks (As Needed)

Assist in creating marketing collateral, lead magnets, and other promotional

materials. * Support content development for blog posts, case studies, and website updates.

Research and implement new digital marketing tools that enhance efficiency.
Stay updated on B2B marketing trends and recommend new strategies

Requirements

2+ years of experience in digital marketing.
Proficiency in CRM, social media, and email campaign management.
Strong LinkedIn marketing experience, including outreach and engagement.
Experience with lead generation, prospecting, and list building using scraping tools.
Familiarity with email automation, segmentation, and drip campaigns.
Strong graphic design skills for creating high-quality visuals.
Ability to work independently, manage multiple priorities, and meet deadlines.
Experience in B2B construction marketing with Zoho One is a strong asset.

Schedule: 8AM to 12PM (GMT-7)Benefits

Competitive pay in US Dollars.
You'll get to work with some amazing, respected business professionals.
We really value and encourage input from our team members.
We offer different payment methods (Zelle, Face Bank, Binance)
You'll get paid every two weeks.
Birthday and work anniversary celebrations.
Alliances with many brands grant extra benefits to freelancers.
Weekly recreation dynamics that foster a healthy work environment.

📌 Before You Apply, Please Read:At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.🤝 You will be part of the client’s team.
You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.📈 KPIs and goals matter.
Your performance will be measured to ensure alignment with client expectations and project objectives.🧑‍🏫 Training may be required.
You might need to complete training to fully understand your role, tools, and client processes.🎯 Commitment and responsibility are essential.
We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.🚀 Ready to grow your career with us?
Apply only if you are ready to commit, learn, and take ownership of your role.

Freelance Latin America