Social Media Manager

• Content Strategy & Planning

• Translate personal brand strategy into monthly content calendars aligned with B2B growth objectives.
• Maintain consistent posting cadence: 4–5 LinkedIn posts/week, 5 Instagram posts/week, and podcast content repurposing.

• Content Creation & Copywriting

• Write persuasive, engaging, and authority-building copy for LinkedIn, Instagram, and YouTube scripts.
• Create scripts for face-to-camera videos, podcast intros/outros, and client case studies.
• Repurpose long-form podcast episodes into short-form content (Reels, Shorts, carousels).

• Audience & ICP Alignment

• Understand and speak directly to the brand’s ICPs using their pain points, hopes, and blockers.
• Apply messaging frameworks that call out audience struggles, show transformation, and position the brand as a trusted growth partner.

• Visual Direction & Asset Coordination

• Collaborate with designers and video editors to deliver premium, clean, and relatable content.
• Ensure all visual assets match brand guidelines.

• Platform Management

• Schedule, publish, and engage with followers on LinkedIn and Instagram.
• Track and report on KPIs: reach, engagement, follower growth, DMs, and discovery call bookings.

• Podcast Execution Support

• Assist in planning, scheduling, and promoting the podcast.
• Coordinate guest outreach, clip creation, and distribution across channels.

• Innovation & AI Integration

• Leverage AI tools to streamline research, draft ideas, create first-pass copy, and generate creative concepts.
• Stay ahead of content trends, social algorithms, and B2B digital marketing best practices.

• 3+ years of experience managing B2B brand or personal brand social media accounts, preferably in a leadership or strategy role.
• Proven results in driving engagement, authority, and lead generation for business decision-maker audiences.

• Advanced English (fluent in writing and speaking; native-level copy quality).
• Exceptional copywriting and storytelling skills, especially for LinkedIn long-form and Instagram short-form captions.
• Strong understanding of Ideal Client Profiles (ICPs) and how to craft content that converts.
• Skilled in scriptwriting for short and long-form video content.
• Tech-savvy and comfortable with AI content tools, social media scheduling platforms, and analytics dashboards.
• Creative mindset with the ability to propose fresh content ideas weekly.
• Bonus: Video editing proficiency (Premiere Pro, CapCut, or similar).

• Comfortable working directly with a CEO and high-level business leaders.
• Highly organized, detail-oriented, and proactive.
• Able to turn strategy into execution with minimal supervision.
• Understands the nuances of brand building, thought leadership, and authority positioning.

• Competitive pay in US Dollars.
• You'll get to work with some amazing, respected business professionals.
• We really value and encourage input from our team members.
• We offer different payment methods (Zelle, Face Bank, Binance)
• You'll get paid every two weeks
• Birthday and work anniversary celebrations.
• Alliances with many brands grant extra benefits to freelancers.
• Weekly recreation dynamics that foster a healthy work environment.

Freelance Latin America